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Maybelline Debuts Gigi Hadid Collaboration

Supermodel...spokesperson...and now creator of limited-run cosmetics at Ulta.

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By: Melissa Meisel

Model Gigi Hadid and Maybelline New York collaborated on a limited-edition collection to create products that authentically represent her lifestyle, shaped through personal references and her passion for beauty. The full collection allows you to embrace your own unique style and empowers you to mix and match the products to effortlessly make your look for work, fun or next travel destination.
The range consists of two signature looks: East Coast Glam and West Coast Glow—and The Jetsetter Palette. Each representing the spokesmodel's favorite makeup style coast-to-coast, designed by Gigi herself.

The entire collection is now available on Ulta.com, and will be in Ulta stores nationwide on Nov. 5. Recently, Maybelline took to Amazon to sell beauty kits, as reported in Happi.
 

 
 

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